Affinity Consultants has been in business since 1997 and is hired by nearly 100 Greek Organizations to manage the commercial use of their trademarks. Greek organizations’ trademark rights have been affirmed by federal courts. Just like other trademark owners (for example, colleges and universities), Greek organizations have the right and obligation to claim ownership of their marks and to control the use of those marks. They do this through their licensing programs.
The trademarks include the organization’s name, nicknames, Greek letters, crest, badge, symbols, and other insignia. Any and all commercial use of these marks (or any marks that are confusingly similar) must be granted through a license agreement.
Our clients’ expect that high quality products and services are made available to them. We must carefully review proposed products in order to ensure that this expectation is met. Our clients must ensure that their marks are only used in ways that positively reflect their standards. Also, they must maintain the integrity of their brand identity. Each product or service that displays one or more of our clients’ marks will have an impact on their reputation as an organization, so they have a responsibility (and a legal right) to uphold certain guidelines related to the use of their marks.